About the Not Yet Released Lane

The Not Yet Released tool fully takes advantage of the aggregated data from your Analytics-using customers to create a sort of a cheat sheet for titles that have not yet been published. These titles obviously have no sales history yet, but they do have on-order information. This graph will take all on-order titles with a future publication date and filter to show you your titles that are most -ordered by the most stores. That’s an important distinction to recognize, that lots of stores have to have ordered these titles for them to show on the list, so a single account ordering a larger than normal quantity of a single title won’t ‘adversely’ affect the graph.

Click on a section of the pie graph to either see titles that your selected account has on order or titles that they do not have on order at this time.

Looking at titles that they do have on order is an opportunity to check the average orders and such to see if they might be way off the mark. If the average order for a bigger title is, say, 75, and one of your larger accounts has a grand total of 3 copies on order, you might help them reevaluate that initial low-ball impulse. At the very least you have a bit more information to share. Checking titles they have not ordered has some relatively obvious benefits, as you can see those titles they either skipped or missed, and evaluate their position based on this market data.

This can be a great way to give your accounts a quick double-check. They can generally restock a title pretty quickly, but it can be tough to have to chase a title (or a bunch of titles) right off the bat, and be out of stock in the crucial first few days after a title’s release. You can set this lane to view a specific time frame, as well. This means you can look at, for example, all the most-ordered titles coming next month. Do that each month to be sure to not be caught unawares by a big title that you or your accounts may have missed.